August 2014 Meeting
August 20, 2014
5:30 PM - 8:30 PM
Add to Calendar
Oakland Marriott City Center
1001 Broadway
Oakland, CA 94607
http://www.marriott.com/hotels/travel/oakdt-oakland-marriott-city-center/
Directions
Breaking Barriers
“Meeting Value, Metrics and ROI Made Simple”
With Tim Brown, CEO, Meeting Sites Resource
Meeting value reporting is a hot industry topic and has increased senior management’s expectations for improved meeting planner productivity, added meeting value and ROI. An important part of the SMM equation is transparent metrics to define and measure success.
Meetings are big investments and today meeting buyers must embrace this SMM “value and accountability” business model and communicate real meeting value to senior managers and stakeholders.
In this interactive workshop, attendees will evaluate a multitude of meeting value components and specific methods to calculate, report and communicate meeting value and ROI to senior management and stakeholders.
Learner Outcomes
- Understand Industry issues and trends that impact ROI and meeting value
- Review meeting value and ROI measurement components and metrics to define, measure and report success
- Learn methods to communicate real meeting value to senior management and stakeholders
- Examine how tracking meeting activity and spend data enhances negotiations (and drives strategic decisions)
- Know how technology drives Strategic Meetings Management and value reporting
Additionally
- This workshop is eligible for CEU credit
- Optional ROI and meeting value planning resource available
Presenter
Tim Brown is CEO at Meeting Sites Resource. MSR is a global strategic meeting management solutions organization with a 20 year track record of meeting excellence. This includes global hotel sourcing, custom contract negotiations, professional meeting support services, Strategic Meetings Management (SMM) consulting and advanced meeting technology.
Tim contributes articles to industry trade publications and speak at many industry events. He also presents custom strategic education for planning and procurement teams. Tim has served on many hotel and CVB Advisory Boards and is past President of two different MPI chapters. He is also a former supplier of the year. MSR is a recognition recipient of Meeting Professional International’s Golden Paragon Award, MPI’s highest recognition for meeting excellence.
BABTA would like to thank our 2014 Diamond Sponsor:
Executive Chauffeured Transportation Worldwide
With deep appreciation to our Gold Sponsor for the August Meeting:
And a special thank you to our Meeting Host:
Register Now
Tickets
$65.00 Honorary Member Registration
$85.00 after 5:00 pm August 18
$1.00 2 Prize Donation Tickets - $1 (note: to register for the meeting, you must also add a Member and/or Guest ticket above in addition to any prize drawing tickets you select)
$5.00 10 Prize Donation Tickets - $5.00
$10.00 25 Prize Donation Tickets - $10.00
$0.00 Vegetarian Dinner (note: to register for the meeting, you must also add a Member and/or Guest ticket above)
$55.00 SVBTA Corporate/Direct Member
$85.00 after 5:00 pm August 18
$65.00 SVBTA Allied/Supplier Member
$85.00 after 5:00 pm August 18
$65.00 Allied Member Registration
$85.00 after 5:00 pm August 18
$55.00 Corporate/Direct Member Registration
$85.00 after 5:00 pm August 18
$85.00 Non-Member Registration: Note: Non-members may attend two meetings per year. To attend additional meetings, please join BABTA and register at reduced Member rates.
$100.00 after 5:00 pm August 18
$0.00 Please note: you have reached or exceeded the annual limit of two meetings per year for non-members. Please join BABTA and register as a member.
